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X: Where Business Meets Design

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In his new book X: Where Business Meets Design, bestselling author Brian Solis shares why great products, creative marketing and delightful customer service are no longer enough to succeed. Beautifully designed as an “analog app” to showcase the philosophy of what Solis refers to as “experience architecture,” X explores why an experience is everything and an experience is intentional by design. He outlines why the future of business is experiential

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